Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
See all events
Jul 24
2025
Webinar - Online
Gaming isn't just entertainment—it’s where audiences live, engage, and connect. With 84% of U.S. internet users aged 16 to 64 identifying as gamers (GWI, 2024)—and 90-95% of Gen Z and Gen Alpha (Newzoo, 2024)—it’s no surprise that brands ar...
FREE
Conference - New York City
September 9, 2025 | New York City
IAB’s third annual Connected Commerce Summit brings together executives from across the commerce ecosystem for exclusive keynote presentations, dynamic peer-to-peer discussions, and brea...
Lock In Your Early Bird Rate Today — Prices Increase After July 15
$499 - Early Bird Member Ticket
$649 - Early Bird Non-Member Ticket
October 15 & 22, 1-3 PM ET
Workshop - Online
Join IAB for a series of virtual workshops to help you improve your data structure to support precise and accurate measurement. This workshop is designed to help mid-level planners, buyers, ad ops, and data analytics and will feature IAB best practi...
$299 - Member
$399 - Non-Member
Related Content
Measurement Related Content
Filter by:
Topic
- Addressability
- Advertising Revenue
- Artificial Intelligence
- Audio
- Brand Disruption
- Brand Safety
- Consumers
- Creator Economy
- CTV
- Digital Video
- Education
- Gaming
- IAB ALM
- IAB Member Only
- IAB State of Data Reports
- Inclusion Institute
- Legal Affairs
- Measurement
- News
- Privacy
- Professional Development
- Public Policy
- Public Policy Newsletter
- Public Policy Test
- Research
- Retail Media
- Subscriber Only
- Tech Lab
- Terms & Conditions
- The Rise of Retail Media Networks
- Video On Demand